Missouri Western Athletics

Hundreds Gather to Celebrate Arrival of Video Board

Components for Division II's largest board arrive at Missouri Western

ST. JOSEPH - After a 1,600-mile journey from southern California, components for what will be the largest video scoreboard in all of Division II arrived at Spratt Memorial Stadium, Thursday morning. 

More than 200 people gathered for a celebration and press conference inside the Hall of Fame room of the newly renovated stadium. Eight flatbed trailers were used to bring the components to St. Joseph from Multimedia LED in Corona, California. After more than five years of planning, Multimedia LED and Missouri Western officials agreed, it had to be a one-of-a-kind project. 

"There just aren't many opportunities where you can boast that you have the biggest and the best phenomenon on your campus," Missouri Western State University president Dr. Robert Vartabedian said. "This afternoon, components for the biggest and best scoreboard in all of Division II arrived on campus. We are very proud to have it."

The video display will be approximately 2,500 square feet and will contain nearly 1 million LEDs. The first of its kind, designers took the layout of the newly renovated Spratt Memorial Stadium into account during the planning and engineering phases. 

"We've got some fo the best LEDs I've ever seen and built specifically for this project," MultimediaLED president Alex Birner said. "Everybody sits kind of far away from the board and at an angle. We have LEDs specifically designed so everyone can get a clear angle." 

The project is the capstone of what will be a estimated $10.4 million renovation to the stadium complex. The video board portion was made possible by a $1.1 million gift by MWSU School of Business benefactor and CEO of Craig Realty Group, Steve Craig. The gift was the largest individual donation in the history of Griffon Athletics. In honor of his continued support of the University, the new playing surface was dedicated as Craig Field in 2015. The rest of the $2.6 million video board project was funded by other donations and part of a capital campaign headed up by the University. 

The entire project is expected to be complete in time for the 2016 Griffon Football opener on Sept. 1. 
For more information, visit www.GoGriffons.com/GOBIG
Video Board Facts:
- Designed and engineered by Multimedia LED
- Largest video scoreboard in NCAA Division II
- 2,500 square foot display
- Makes MWSU one of just three MIAA members with a video board at its women's soccer facility
- MWSU becomes one of nine MIAA members to have a video board at its football facility
- Made possible by gift from Steve Craig, founder and CEO of Craig Realty Group and benefactor of the Craig School of Business at Missouri Western.
- Mr. Craig's gift is the largest by an individual in the history of Griffon Athletics.
- Gameday debut on #9One16 (Sept. 1, 2016) when Griffon Football hosts Nebraska-Kearney

Ground Broken for Largest Video Board in Division II

 From Missouri Western - December 22, 2015


A groundbreaking ceremony on Dec. 22 formally marked the beginning of construction for the next phase in the renovation of Missouri Western State University’s Craig Field at Spratt Memorial Stadium – a $2.6 million video scoreboard that will rise seven stories above the playing surface. The LED video display, at approximately 2,500 square feet, will be the largest in NCAA Division II.


Steve Craig, founder and CEO of Craig Realty Group and benefactor of the Craig School of Business, will contribute $1.1 million toward the project, the largest individual gift in the history of Missouri Western athletics. With this gift, Craig has now donated $8.9 million to the university. In recognition of his support, the playing surface at Spratt Stadium was named Craig Field earlier this year.


"We are in the last few days of our university’s centennial celebration, with the theme of '100 Years of Transforming Lives,'" said Dr. Robert Vartabedian, Missouri Western's president. "I can’t think of a better way of concluding our centennial year than thanking an individual, Steve Craig, who has been such an important part of that transformational process."


Craig said he wanted to provide Griffon coaches with a “dynamic asset” to help recruit student-athletes, enhance the overall fan experience for football and soccer games and strengthen the relationship with the Kansas City Chiefs. He also wanted to nurture some much-needed community pride.

“Not only can northwest Missouri residents be proud of these fantastic new facilities, but the players who compete here will also be very happy,” Craig said. When plans for the scoreboard were announced in August, he said, “I spoke about some of those great civic projects of the past, and I’m hopeful that this new scoreboard along with these other improvements will be looked upon as some of the best as well.”

Student athletes spoke at the groundbreaking ceremony about their excitement.


“We’ve always been proud to play for Missouri Western, but now we’re so excited to play at home and see other teams come out and see our facilities,” said Taylor Gant, women’s soccer. “These enhancements will improve the experience for both the players and the audience.”


"These additions make Missouri Western's facilities one of the tops in the nation by far," said Michael Hill, former Griffon running back and NFL player. "I was really stoked to see all this construction going on, and I’m excited to see the scoreboard go up. The environment on game day will be superb."


The video board will stand at the south end of the stadium, near the Baker Family Fitness Center. At a little more than 65 feet wide and 38 feet tall, or approximately 2,500 square feet, the video display will be the largest in NCAA Division II. It will be larger by area than many Division I schools, including the University of Missouri and the University of Kansas.


The brick structure built to house the scoreboard will be approximately 72 feet tall, with storage rooms inside, static signs and displays, and a rooftop fireworks launchpad. Construction is expected to be completed in time for the Spring Commencement Ceremony in May 2016.


In addition to Craig, other private donors have pledged through the Missouri Western State University Foundation's Centennial Capital Campaign to complete the scoreboard. Major donors include Al and Gracie Landes, Randy and Mary Herzog, Sunshine Electronic Display, O'Malley Beverage and Nodaway Valley Bank. Other donors have provided leadership support for the Spratt Memorial Stadium renovation project.


E.L. Crawford Construction is the general contractor for the scoreboard project and the Spratt Stadium renovation, which includes corporate suites, additional chair-back seating for fans, elevator and other accessibility improvements, additional restrooms, expanded concessions area, new ticket office, a team store to sell Griffon merchandise, new press box and fencing.


Missouri Western State University is a comprehensive regional university providing a blend of traditional liberal arts and professional degree programs. The university offers student-centered, high quality instruction that focuses on experience-based learning, community service, and state-of-the-art technology. Missouri Western is located in St. Joseph, Mo., and is committed to the educational, economic, cultural and social development of the region it serves. Visit www.missouriwestern.edu.

High street shoppers motivated by well-designed and highly contextual advertising, study shows

Published on 23/10/2015 by in ,

High street advertisers must focus on creating campaigns that are well designed and contextually relevant in order to positively influence consumer behaviour and brand recall, a psychological study released today has found.

Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, commissioned independent scientific research, in collaboration with i2Media Research lab Sparkler, into the impact of bus advertising on the high street. The results show that tailoring advertisements to the specific frame of mind of the consumers, regardless of their attitude or general level of attention, increased the chances of that message being noticed.

The results of the study were revealed today at an event in Bermondsey Street, London, organised by Exterion Media for its programme The Modern High Street. Suzy Jordan, Commercial Strategy Director of Exterion’s EM Futures division, said the findings provide insight into how advertisers can seek to attract, engage, and ultimately influence urban audiences through bus advertising.

The Modern High Street looks at the evolution of the High Street into a social destination, which has triggered significant changes in consumers’ usage and behaviours. We wanted to explore how this movement affects the urban audience and their response to bus advertising. The findings show that even when consumers are focused on a specific task on the high street, and under time pressure, well designed bus advertising can be attention grabbing, motivating, and relevant,” she said.

The study, which involved both qualitative and quantitative measures, was designed to test the impact of communication on consumer behaviour. It tested against different types of consumers, at different stages of their life, and at different times of day and points of the week. The findings showed that, while formal design characteristics alone were less reliable predictors for the way people looked at bus advertising, the design influenced how likely they were to recall brand messages at a later time.

“We will be using these insights to inform the campaigns we run for our clients and agencies to ensure that creativity and relevance are front of mind for the execution of bus campaigns,” Jordan added.

The Modern High Street event featured presentations from guest speaker on the value of the high street environment including Pret A Manger, Outsmart, and Business in the Community.


California Commute

Antelope Valley Transit Authority experiments with digital ads on buses


Click here to read.....

Out of Home Advertising Up 4.7% in Q1 2015

May 21, 2015 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 20th consecutive quarter of growth. OOH outperformed all other forms of traditional media, which as a whole were down, according to Kantar Media.

“The first few months of the year reflected strong growth across all OOH formats and an increase in nine of the top 10 product categories," said OAAA President & CEO Nancy Fletcher. "OOH also significantly outperformed GDP, beating it by over four percentage points.”

The nine revenue growth categories included Miscellaneous Services and Amusements; Retail; Media & Advertising; Public Transportation; Hotels & Resorts; Financial; Government, Politics & Organizations; Insurance & Real Estate; Communications; and Automotive Dealers and Services. 

Ranked in order of OOH spending, the top 10 advertisers in the first quarter were McDonalds, Apple, Metro PCS, Verizon, Warner Bros Pictures, T-Mobile, Chase, Citi, HBO, and Samsung. 

Among the top 30 OOH advertisers, those with increases greater than the OOH quarterly growth of 4.7 percent included (in order of growth): Charles Schwab, Cadillac, Microsoft, Google, Universal Pictures, Verizon, Warner Bros Pictures, American Express, New York State Lottery, T-Mobile, Samsung, Cox, Chick-Fil-A Restaurant, Geico, Metro PCS, HSBC, and Apple.

“The industry displayed broad strength with increases in the billboard, transit, and street furniture segments, which also reflects the growing importance of the digital platform and OOH’s ability to connect with mobile consumers,” said Stephen Freitas, OAAA chief marketing officer.

OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and Kantar Media (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include digital and static billboard, street furniture, transit, alternative, and cinema advertising.

For more information about specific category spend, please contact Nicole Hayes at nhayes@oaaa.org or (202) 833-5566.

OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit www.oaaa.org.

When the Images Are Truly Moving

Pilot program to test if changing bus ads drive us to distraction.

By Mark Madler Monday, May 4, 2015


Motorists passing Antelope Valley Transit Authority buses this month will see something never allowed before in California – digital advertising in the lane next to them.


The authority has started a five-year pilot project testing digital signage on the sides of buses. It is working with the California Highway Patrol to determine if they are a distraction to drivers.


“Our feeling is digital billboards are no more distracting than a regular billboard. If it pays for itself and makes a profit, why not?” said Wendy Williams, public information officer for the Authority, which covers northern L.A. County with a fleet of 75 buses operating 13 local routes and three commuter routes to Los Angeles.


Four buses are being outfitted with $50,000 Digital Bus King signs made by MultimediaLED, a Corona firm that also installed them for a line serving the University of California, Irvine and a South Carolina transit agency.


The first route to display the advertising is a commuter line from the Antelope Valley to Century City. The signs are capable of showing moving images, but the pilot study is only allowing text, which will scroll or change on surface streets but will remain static on the freeway. (Freeway adjacent digital billboards already are strictly regulated to not distract drivers.)


The law firm of Lancaster Mayor R. Rex Parris was the first to sign up as an advertiser. The digital sign will be used in conjunction with an advertising wrap that covers the entire bus. One sign will read “Injured? We can help” and then flip to the firm’s phone number.

Digital advertising on public buses had been banned throughout California until a change in the law enacted last year by then-state Sen. Steve Knight, R-Lancaster. He sponsored the legislation at the behest of the authority and AroundAV Transit Media, a Tarzana ad agency that works exclusively with transit agencies.


“You can reach people when they are on the go, and it is effective to showcase a brand,” said Ely Sorkin, chief executive of AroundAV.

The digital ads will come at a premium. A format combining the digital sign and full wrap will go for $20,000 to $22,000 a month, Sorkin said. By comparison, a full-wrapped double decker bus that plies the tourist areas of Los Angeles can go for $17,000 to $19,000. Traditional bus exterior ads are far less expensive at $400 to $500 a month.


Dave Etherington is chief strategy officer with Titan, a New York firm that designs advertising for bus and rail agencies. He said bus digital ads are starting to show up as the technology improves. Titan had tried digital ads in New York and Chicago in 2008 but dropped it because of the cost and poor resolution.


“If you have a moving vehicle going into a part of town, you’ll have the ability to change the message (on the sign),” he said. “That opens the potential for automated advertising.”

– Mark R. Madler

AVTA Unveils First-Ever Program in the State of California

MultimediaLED Unveils Digital Bus King™ On UC-Irvine's new Hydrogen Fuel Cell Bus

UC Irvine Digital Bus King LED Display

On Saturday April 18th the University of California-Irvine unveiled a new Hydrogen Fuel Cell Bus. Coupled with this new technology attached is the Digital Bus King™ brought to you by MultimediaLED of Corona, CA.

The Digital Bus King™ will allow UC-Irvine to generate advertising revenue. National advertisers and local vendors can get in front of college students and University personnel. The Digital Bus King™ will allow advertisers to run multiple ads and deliver messaging while on the move.

This is revolutionary. A single ad on a bus has impact, but with the Digital Bus King™ you can have dozens of advertisers taking advantage of this valuable space.

UC Irvine Digital Bus King LED Display